We knew that our brewery would not just be about making beer; it would be about intentionality. It had to align with our own desired quality of life, because if we weren’t happy, what’s the point? It would have to be able to contribute to the community through economic, environmental and social justice. Andthrough the experience at the brewery and drinking the beer, would change our patrons.
Finding the place was far easier than finding the name. Everything we thought of some iteration had been taken. We were about to give up and just use our family name, but neither of us could fully commit to it.
When we arrived in Eureka Springs, people would ask what brought us to town. We’d share that we are opening a brewery. We’d then ask them the same question. The day Dave was in Vermont closing on our house was the third time I’d heard the same response, “This place just got a hold of us.” Part of it is the place. Most of it is the people. There is something truly magical about Eureka Springs. There was an ah-ha on this third time of hearing it.
Eureka Springs had gotten a hold of us, too. That’s why we decided to name our brewery Gotahold Brewing to honor the place, the journey, and the magic that has brought it to life. An unusual name for sure, one that people who’ve never been to the town can really understand. But those who have get it. Soon, the beer, like the place will get a hold of you, too.