A long time ago, we recognized the only two absolutes in life are change and death. 2020 has certainly been a year of absolutes. We’ve all been forced to slow down some, consider some difficult realities. There was a lot that far too many were willing to ignore that simply wasn’t working. One thing we can just about all agree upon is how divisive our society has become.
Talking about “new normal” and longing for the past doesn’t interest us. It’s fools folly.
Traditions, though, that’s a whole different game.
Traditions anchor us to our past.
Traditions keep culture alive and relevant.
Traditions can be started or ended at anytime.
In this crazy world, honoring some old traditions (gratitude and family at Thanksgiving) and starting new ones feels fitting. Our mentor, Seth Godin, releases an annual Thanksgiving Reader. Here’s what he said about it in 2015:
At its best, this is a holiday about gratitude, about family and about possibility. It brings people together to not only celebrate the end of the harvest, but to look one in another in the eye and share something magical.
In a digital age, one where humanity has been corrupted by commerce at every turn, there are very few Thanksgiving piñatas stuffed with coins, no huge market in Thanksgiving wrapping paper, no rush to the stores. We mostly save that for the next day, when the retail-industrial establishment kicks into high gear.
He encourages people to take 10-15 minutes and each person read a page or a section from the reader so for a short period, you’re all thinking and discussing the same ideas with other who are also reading it around their table. We think that’s a tradition worth contemplating even if you’re joined around a table via Zoom.
We hope having a beer and contemplating traditions is something that will resonate with you. Maybe this beer will inspire a new tradition or two.
Traditions Pilsner is 5.5% ABV and clean, crisp, tasty.
A traditional pilsner for tradition pairing.
What traditions are you honoring this year?
What tradition are you starting?